I have needed a new hairdryer for a VERY long time now, but as my old one (passed down from my mother to me, in use on a bi-weekly basis for around 8 years, yikes) hadn't actually blown up I was in some state of denial and reluctant to give up on it. Enter: ghd Aura.
As someone who loathes and abhors the process of washing and drying my hair (and can't do leave-it-to-dry-naturally because frizz), I was very excited by the prospect of trying something to make that task a little easier. To your average hair dryer user, there's nothing super revolutionary about the Aura - it has the standard 3 settings for temperature and power, a cold shot button, but also a power supply on the cable instead of in the body of the dryer (making it that bit lighter). On using it, however, it becomes very apparent that it is good. It has sped up my drying time quite considerably, but most impressively I have found it much easier to do a ~sort of~ blow dry on myself rather than my usual (extremely) rough dry. I'm really quite unskilled when it comes to hair, however with a round brush (mine's a very cheap one from Primark, but I am thinking about purchasing something like this) and the Aura I've found it much easier to achieve an overall smoother look. This is great because it means that I don't have to then apply even more heat to my hair using straighteners or curling tongues every time I dry it.
At £145 the Aura is quite pricey, but if you're in the market for a new hair dryer I'd absolutely recommend the investment - it has a 2 year guarantee (although in my experience of hair dryers, will likely last much longer) and has made the exceedingly laborious task of washing and drying my hair just that bit easier.
TLDR? Yes, a good hair dryer really does make a difference!