H&M Divided Pop-Up Summer Parties

I am a fashion blogger, roughly speaking, but I really really really love (and enjoy writing about, and spend all my free time and money on) music. I do think that the worlds of music and fashion are inextricably linked to a degree, but it's not that often that I get the chance to write about them together. With that in mind it is with great excitement that I'm working with H&M again on another music-focused project. 

H&M has been really impressive (imo) in its efforts to create events which bring together both music and fashion, from seeking out and working with new, up and coming artists to sponsoring Coachella. Now, in collaboration with Noisey, they're hosting six parties in a pop up store in East London in celebration of their new Divided collection. Buy good clothes, drink for free (yes you read that correctly), and dance; what more could you possibly want from a Thursday night? Everyone who attends is in with a chance of winning a £200 H&M voucher, too. Catch me there on August 6th from 7-9pm (where Annie Oh will be DJing). 

For more info and to apply for the free guestlist go here, and remember to get down early to avoid disapointment as it's first come first served!

*this post is in collaboration with H&M*